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Announcement · August 2026

ALLURE IS BACK
AND BIGGER THAN EVER!

Six and a half years, forty-plus events spread across Sydney's suburbs.

TRØUGH X 273 Crown Street · Surry Hills · Sydney
Why Here

The Space We
Dreamed Of

Welcome to TRØUGH X, Sydney's newest space dedicated to underground electronic music and late-night culture. Located in the heart of Surry Hills, it started in 1975 as Ruby Reds, the first dedicated space to Sydney's lesbian community. From there it went through many names, such as Headquarters and The Trade.Club.

As of 2026, the building is in the process of being formally protected — recognising the building but also its social history as one of the few remaining physical links to the early days of lesbian activism in Sydney and the development of sex-positive queer spaces that helped define the Surry Hills and Oxford Street precincts.

Allure would like to thank TRØUGH X and the community for welcoming us into their space, and we hope to help keep that underground music, sex-positive late-night culture alive.

See What's On
The bar at TRØUGH X, lit in red and cyan neon
The bar · Crown Street end
Moving In, One Night At A Time

Our Nights

Allure isn't one party — it's three different nights, and they never run at the same time. They aren't all moving in at once either. Underground opens the residency, Allure follows once we know the room, and Black grows out of what members ask us to build.

First in
The Regular
Allure Underground
Music-first · Multi-room · Opens the residency

"The people have spoken — Underground is the regular that keeps the music-focused, underground house party feel front and centre."

Where Allure is about the theme, Underground is about the sound and the space. DJs across multiple rooms, play areas off the floor, and a dress code somewhere between Berlin and the Kit Kat Club — black, twisted, leather, latex, or your sexiest lingerie with some colour in it.

Multi-room DJsRuns laterBerlin-inspired dressVetted door
Follows
The Flagship
Allure
Themed · Costumed · Mingle-led

"An exciting party where anything is possible. Enjoy Sydney's sexiest crowd, where you can explore until your mind & body are content."

The one with a concept. Dirty Disney, Dirty Disco, Wild Wild West, The Burn, Mythology, Dark Desires. Costumed, dressed-up and mingle-led — designed for couples and singles to connect in a room that feels curated rather than clubby.

Themed & costumedPlay-positiveMingle-ledVetted door
Building
By Invitation
Allure Black
Premier · Fantasy-led · Named each time

"Where we build the whole world, not just the theme."

The top of the programme — fewer tickets, more production, and a concept built out properly rather than dressed on. Every Black night is its own fantasy and carries its own name: Black tells you the standard, the name tells you the world you're walking into. And the worlds come from the floor — members put forward the fantasy they want built.

Invitation-firstLimited capacityMember-shapedVetted door

These never run at the same time. Every date is one of the three — and we are starting with Underground, adding the others as the room tells us what it wants to be.

Level By Level

Top To Bottom

Before You Come

The Practical Bit

Getting There

273 Crown Street, Surry Hills. Ten minutes' walk from Central, five from Museum. Buses down Crown and Foveaux; rideshare drops on Crown Street.

The building runs through to Lower Campbell Street at the rear — that side is exit only.

The Door

Nothing changes. Allure is still vetted-only and pre-ticketed — there is no walk-up, no door sale, and no gendered pricing. One ticket type, one price, released in stages.

Bring photo ID matching your booking. 18+, no exceptions.

Care On Site

Consent and harm reduction are house rules here, not an add-on — the venue leads with them and so do we.

Water, showers and a quiet recovery space are available all night. Crew are visible and identifiable.

One thing that has changed

Allure has always been BYO. TRØUGH X operates its own licensed bar, so from our first night here drinks are bought on site rather than brought in. Ticket pricing has been adjusted to reflect that — full detail on each event listing.

See You On Crown Street

Membership is by application only. Every member is vetted — that's what makes the room work.

Apply for Membership See Upcoming Events